Why does a TV need to look like a big black rectangle in your living room when it's turned off? It doesn't have to be that way.
That's the premise of Samsung's "The Frame" TV, which the company announced Tuesday would be available to consumers sometime this spring.
First debuted at CES 2017, the TV is designed to look like a framed photo when you're not binging Game of Thrones on it.
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When the TV's special "Art Mode" is activated, instead of switching off all the pixels, the screen displays one of 100 pieces of art.
"Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space," Samsung says in a press release.
Samsung still hasn't shared details for The Frame (what's the size, resolution, outputs, etc?). Pricing also wasn't announced, but I'd wager it's going to be expensive since it's no ordinary TV.
I got to take a look at The Frame at CES with my very own eyes and I can confirm the TV looks almost exactly like framed art. I failed to pick out The Frame from a wall filled with framed art, and actually had to ask a Samsung representative to point to the TV. Embarrassing for a tech guy, I know.
The only real spec we know about The Frame is that it'll support "Invisible Connection" (a single, thin cable that connects to an output box) and "No Gap Wall-mount" (lets you mount the TV right against the wall with, well, no gap).