Google has quietly launched a new section on its Play Store, offering one app that normally costs money for free every week.
Called "Free App of the Week," the section is only available to U.S. users.
Today, for instance, it's offering for free Cartoon Networks' Card Wars game, which usually costs $2.99.
Spotted by Android Police, the idea is not entirely new; in fact, Google ran a similar promotion last year, but it didn't stick.
According to VentureBeat, it was re-launched last week, with first app on offer being Ultimate Guitar Tabs & Chords, but hardly anyone noticed.
Google appears to have re-launched the Free App of the Week section without an announcement, so it's unclear what will happen after the current promotion is over.
We've contacted the company about this promotion and will update the article when we hear from them.